, which in a Marp deck is inside a script's template literal.
The Marp export will reintroduce the inline styles; the generator is the real fix. */
.csp-the-words-were-taking-back-deck-1 { --paginate:true;--footer:An Alternative to Big Tech AI · My Digital Sovereignty Ltd.; }
section { background:#0b1220; color:#e5e7eb; font-family:'Inter',-apple-system,'Segoe UI',Roboto,sans-serif; padding:64px 72px; }
h1 { color:#5eead4; font-size:1.9em; line-height:1.1; }
h2 { color:#f8fafc; font-size:1.4em; }
.eyebrow { text-transform:uppercase; letter-spacing:.12em; font-size:.5em; font-weight:700; color:#5eead4; }
.key { color:#cbd5e1; font-size:1.05em; }
ul li { color:#cbd5e1; margin:.25em 0; }
a { color:#5eead4; }
strong { color:#f8fafc; }
footer { color:#475569; }
Previous slide Next slide Toggle fullscreen Toggle overview view Open presenter view
An Alternative to Big Tech AI · Essay 7 of 7
The Words We're Taking Back
We spent six essays not saying a word. Here is why, and why we can say it now.
An Alternative to Big Tech AI · My Digital Sovereignty Ltd.
Why we set the word aside
There's a precise word for all of this — sovereignty — and we deliberately didn't lead with it.
The word has been politicised; people flinch before the meaning arrives.
Our wager: lead with the plain words, earn the heavy one by showing.
This closing essay settles that wager.
An Alternative to Big Tech AI · My Digital Sovereignty Ltd.
Why we held the word back
Leading with a loaded word asks for assent before showing anything — the very "trust us" move we refuse.
A big word up front is a promise the reader can't yet check.
A politicised word sorts the room by politics, not by who has the problem.
The rule: demonstration first, vocabulary second — never the reverse.
An Alternative to Big Tech AI · My Digital Sovereignty Ltd.
What each plain word was carrying
Custody, bounded, defensible, situated, federated, self-restrained — six plain words, one word taken apart.
Each essay earned a piece: you hold it; it knows its place; the record proves itself.
Your model not the average; connect without being absorbed; oversight that polices itself.
Side by side they aren't six features — they're one word, shown one piece at a time.
An Alternative to Big Tech AI · My Digital Sovereignty Ltd.
The older words
Rangatiratanga, kaitiakitanga, mana, whanaungatanga named this centuries before the cloud — we follow, not lead.
The indigenous prior art is load-bearing, not ornament.
The kaitiaki travelling with the record is an exact description, not a metaphor.
The industry is rediscovering what these communities held as first principle.
An Alternative to Big Tech AI · My Digital Sovereignty Ltd.
Taking it back
We can say "sovereignty" now because we earned it — anchored every time to something you can inspect.
Reclaim the word by attaching it to a real mechanism, not by shouting it.
An earned word is hard to ruin: it's a fact you can check, not a feeling.
We've been open about the strategy throughout — a strategy you must hide is one you shouldn't run.
An Alternative to Big Tech AI · My Digital Sovereignty Ltd.
The bottom line
A word is reclaimed by being made true so often that the old associations lose their grip.
Better to hold your own record and never say the word than say it and hold nothing.
For those who do want the word, make it mean something they can stand on.
You don't have to choose between Big Tech AI and no AI — you can hold your own.
An Alternative to Big Tech AI · My Digital Sovereignty Ltd.
See it for yourself
The demo Villages — mysovereignty.digital/demos.html
The free Governance course — mysovereignty.digital/course.html
Read the essay — agenticgovernance.digital/papers/the-words-were-taking-back.html
You don't have to choose between Big Tech AI and no AI. You can hold your own.
An Alternative to Big Tech AI · My Digital Sovereignty Ltd.